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Then and Now: Taco Bell and the Spiral of Silence

Then and Now: Taco Bell and the Spiral of Silence

Professor Emeritus (Communication) Michael Bartanen returns to his 1998 piece on Taco Bell advertising.
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Submit to the Matrix!

Submit to the Matrix!

CALLING ALL SUBMISSIONS FOR THE MATRIX 2018–2019 PUBLICATION! You may submit to any, multiple, or ALL of the following themes provided in…
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Join the team: Matrix 2018–2019

Join the team: Matrix 2018–2019

The Matrix is looking for 2–5 motivated, curious individuals who want to serve their PLU community by curating social justice content as…
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Please, condemn me!

Please, condemn me!

“I am concerned that with the excessive number of homosexual-based programs sponsored by PLU we are creating an atmosphere where students…
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Matthew Salzano
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Explanatory: Z is for Zeitgeist

Explanatory: Z is for Zeitgeist

Scholars have long maintained that each era has a unique spirit, a nature or climate that sets it apart from all other epochs. In German…
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10 Ways We Get it Wrong as Activists

10 Ways We Get it Wrong as Activists

As we work to make our world better, it can be hard not to get caught up with some of the common struggles that activists face. Here are…
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Breanna W.
Good and Evil

Good and Evil

by Madison Shewman
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Untitled (poem)

Untitled (poem)

By LaKeisha M. ’20
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To those about to come out of the closet:

To those about to come out of the closet:

You’ve already done the hardest part. You’ve found out why this matters for you: because your love for your partner has become stronger…
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Breanna W.
Self-portraits (Who are we?)

Self-portraits (Who are we?)

By Kait Dawson ’19 and Richard Oeun
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There’s more to ‘Tell’: Margaret Witt ’86 on fighting homophobia and being tokenized

There’s more to ‘Tell’: Margaret Witt ’86 on fighting homophobia an...

“I just really didn’t want to be identified as one label: and now I am.”
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Matthew Salzano
Taco Bell and the Spiral of Silence: Why Advertising Does Matter

Taco Bell and the Spiral of Silence: Why Advertising Does Matter

Originally published May 14, 1998.
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